Valuation

Most owners are sold the expensive version of something they don't need yet.

Two different things get called a “business valuation,” and they aren't interchangeable. One is a planning estimate. The other is a formal appraisal prepared to a professional standard. Knowing which your situation calls for can save you a few thousand dollars — or keep you from filing with a number that won't hold up.

Indication of Value

A planning estimate

What it isA data-driven estimate of what your business is worth, run on your real financials and benchmarked against your industry.
What it takesA recent tax return to start. A read in days, not weeks.
Good forPlanning, understanding your position, deciding whether and when to move, setting expectations before a sale.
Who stands behind itA valuation engine plus an advisor's read. It is an estimate, and it says so.

Certified Appraisal

A formal, defensible opinion

What it isA formal opinion of value prepared by a credentialed appraiser to a recognized professional standard.
What it takesA full engagement — documents, analysis, a written report. Weeks, and several thousand dollars or more.
Good forTax filings, litigation, divorce, and anywhere a number may be challenged and has to survive scrutiny.
Who stands behind itA named appraiser who signs the opinion and can defend it.

An indication of value is not a certified appraisal, and the two are not substitutes. The skill is knowing which one your situation actually requires.

Decide in one click

What is the valuation actually for?

Notice how often the answer is the cheaper one. That isn't modesty. It's not selling you something you don't need.

Common questions

Yes — that's exactly what it's for. It sets your expectations and anchors the conversation. The buyer's offer, your counter, and the final price are negotiated on top of it. You don't need a certified appraisal to sell a business.

Because the IRS sets the standard, not you. Gift- and estate-tax filings generally call for a qualified appraisal, and an estimate won't meet the requirement. Filing with the wrong document is the kind of mistake that surfaces years later, at the worst possible time.

Usually not. An indication of value tells you whether the formal work is even worth commissioning — whether the numbers are in the range you expected, whether now is the right time. Spend the larger sum once you know it's the right move.

Not sure which you need? That's a five-minute conversation, and it's the kind of thing I'll tell you straight.